Push-me-Pull-you

I read all the Doctor Dolittle books as a child; I watched none of the Eddie Murphy movies as an adult! I can't tell you if it appeared in the films, but the books had a great animal called a Pushmepullyou. If I remeber right it was like an antelope with a head at both ends.

Today I was caught in a discussion about the comparitive merits of post physical mailings to a supporter base or using digital distribution. Someone commented that the problem with the digital domain is people have to come and get it - actually navigate over to your website. What about RSS? Obviously, this arguement is flawed, but perhaps only in regard to early adopters.

But then I'm not so sure.

I like design and I loved gettig things that can gather dust on my bookshelf. I can glance over my shoulder and see a postcard from Wembley Stadium, that ping-pong paddle from Mini, the Manhatten Portage label from my bag: the list goes on. However, unless you break into my house you'll never see these things. Digital advertising doesn't disappear once it's be posted though a cyber letter-box. It still exists for more to find and theres a good chance that some who received it will remix it and serve it up to a fresh audience.

Pushing or pulling,it is, of course, the quality of the content that matters most.