Welcome to 'The Battenberg Effect'!

A friend Facebooked me recently to suggest I revived “thebattenbergeffect”. This could, tenuously, be described as a back-handed compliment for my oft-neglected tech-blog. While choosing not to read anything into his substitution of a classic English tea-time cake for, arguably, the inventor of modern mass media, I am going to revive ‘thegutenbergeffect’ with immediate effect.

My situation has changed since I last posted. I was a cog in the wheel of the media/marketing/communications machine of a mid-sized UK-based church/charity. Some of my posts where definitely informed by the experiences and insights of that environment. Now I am a self-supporting charity worker with a UK-based organisation, living and working in Bosnia and Herzegovina. It brings a fresh set of perspective to the challenges facing charities in using new media.

The continuity between the two is my personal engagement in new media, particularly online video. As I post this I have 325 video on my talk74 YouTube channel – the most active of the four channels I post on. I’ve lost count of how many videos I’ve actually made for these and a number of other channels. While I am by no means e-famous I was amused, and perhaps a little flattered, that when UK YouTube spotlighted just one video about St George’s Day just over a week ago it was the one I made last year.

Living overseas means a greater reliance on digital media to stay connected with friends, family and financial supporters. So getting it right is not an academic exercise, it really matters. As corporate old media muscles in on the new media party and people become increasingly cynical about the authenticity of online communication there a need to keep communicating with honesty and integrity, along with generous helping of ingenuity...and perhaps a slice of Battenberg!

Me, Vloggers and Nalts' psychoanalysis!

What's our word for today? Engage. Don't just use new media, engage through new media. Shall I keep spelling it out? OK...don't just post videos on YouTube, engage with your audience (or the community) on YouTube.

Now there's more than one way to cook and egg and there's more than one way to engage. But for today we'll focus on that great little feature on YouTube - the comments.

One of the quickest ways to see if a video is really engaging is to see how many comments it generates. The quickest way to see whether the video owner wants to engage is to see if they acknowledge their viewers comments.

Now there are constraints of time; not every YouTuber can, or wants to, dedicate hours engaging online. But there's no excuse for those who never respond to comments left on their videos.

So here's an engaging little video, with plenty of comments on comments.




And here's me saying pretty much what I've said in this blog - just incase you weren't paying attention!

Is anyone even interested?!

"Is anyone even interested?"

That may not have been the exact words but that was the essence of it. I replied with a passionate defence of the opportunities new media brings but I was visibly losing the argument. Now I'm old enough to accept not being right, or not winning every debate, but surprised that my concession was to - apparently - the youngest person in the room!

I know that blogs and online video, podcasts and the finer points of social media are not everybody's cup of tea. They don't have to be. But there are far from inconsequential. In a world were our future is shaped as much by our corporate emotions as by any reliable facts and figures these elements of New Media can swiftly move from the sidelines to being key players in defining the path ahead. Old Media still has the upper hand in some areas - think the Northern Rock fiasco or the Mail's recent hyperventilating about plastic bags - but it was the internet that finally outed Harry's front line engagement in Afghanistan, thereby according him 'hero' status.

Perhaps it a personal choice, to embrace New Media or to ignore it. But, like burying one's head in the sand, the latter is not recommended!

New Media versus Old Media

I know which side I'm on. Sure, Old Media still has its place, somewhere. But so much media today is throw-away. When shelf-lives are barely longer than the time it takes to put in on the shelf and take it off again there's little point in committing hours to perfecting production values.

Sure, someone out there wants to make art and good on them. I like art - but I also like communication. Often timeliness is next to godliness when it comes to getting something out there.

And so I present two videos to illustrate my point. Neither is art. Both quick, throw-away bits of new media. The first shows the New Media/Old media argument being played out in my living room.




The second is a clip of my brother's reaction to the last minute of extra-time during last weekend's Carling Cup Final between Tottenham Hotspur and Chelsea. It gained thousands of views mainly, I believe, because it was online within an hour of the final whistle. OK, so that and some careful titling and tagging!

A new world of New Media

Right here is where we have to start embracing the new world of New Media. USA Today printed this article a few years back and since then we seen start-ups like Google, YouTube and Facebook. Is it evolution or revolution? Whatever it is it's happening fast.

For more about User Generated content click here and here.