Renetto makes his move!

This is the video we've all been waiting for. Renetto has given a name to his big idea. In fact he's gone one better than that. Two big ideas and, therefore, two names. Paul Robinett has managed to cast himself a love-him-or-hate-him character but I'll say this in his defence. He has passion. Meet him in person and he is a charismatic leader, a motivator, an inspiration. Now he will no-longer be YouTube bashing - let's hope YouTube finds a suitable replacement thorn-in-the-flesh! Instead his attentions are turned to creating Web 3.0!

I write all this because, at 11 minutes long, his video is only for the dedicated. But here's the names you should be looking out for:

Thetropolis

Renetto writes: "Imagine a city alive with conversation...Alive with connection...Vibrant with voices from anywhere and everywhere...Stories you never dreamt you'd hear...Friends you never knew you'd know......Coming soon... Thetropolis.com"

Sorff

Renetto writes: "Never surf the web alone...The future of the web is Social Surfing or...What will soon be known as...Sorffing...Coming soon... Sorff.com"

Ever since Paul began agitating on YouTube I've pondered my response. Do I agree with him? Would I follow someone like him away from the home of online video? Watching today I think I might. Times change and YouTube has certainly changed. Social media is so much more joined up and will only become more so. Watch his video and you'll see it's not histrionics. He's not spitting out the dummy; he's saying let's grow up and take this to the next level. And I'm inclined to think he's onto something good!

Wagging the Long Tail!

Last summer I, somewhat belatedly, read The Long Tail. Fantastic read. In fact a must read if you have any interest or involvement in online retail or distribution. I'm sure Chris Anderson's heart would be warmed by my story today...

On YouTube, predictably, catching up with the latest from my subscriptions. It's a day off so I don't overlook the 16 minute offering from Paul 'Renetto' Robinett.



A couple of minutes into this he mentions he used to be in a band. I knew that. He tosses out the name. I didn't know that. So while Renetto rambles on I Google. And I open up Amazon. There were 8 copies of 'Beautiful', The Walter Eugenes second album, available on the market place. There are now 7! Even before Renetto has wrapped up his inspirational piece-to-camera I've made my purchase. I leave him a comment letting him know. Within minutes he's acknowledged it.

I love the way this stuff works - I just hope I love his music!

But, then again, what's to lose? My wife's a successful 'marketplace trader' herself!