Thursday, 21 May 2009

An almost unique web presence!

Over at our WeDoAdventure blogspot I’m blogging about life as we find it in Bosnia and Herzegovina. To my knowledge there is only one other English blogger, blogging in English, from this country. The Fraught Mummy from Brits in Bosnia also blogs on the joys and challenges of motherhood – something I know nothing about! It’s strange to think that we’re the only two English voices representing life in an entire nation. Strange it may be but it does lend a uniqueness unattainable if I were to, say, be blogging about life in Liverpool. That’s why I wasn’t particularly surprised when a co-worker told me today they’d been introduced to another English person living in Mostar who’d heard of us. I’ve noticed our blog content (and YouTube videos) show up well in relevant searches, but when they said they had mentioned ‘WeDoAdventure’ – asking if that was our slogan – I had to smile. Not only does the mighty Google machine recognise we’re here but incidents like this are an encouragement our content is captivating enough to be remembered by real people!

Why is this important to you? If you’re doing something you believe people will want to support, or buy into, blogging and online video is on way to start a conversation with them that costs you nothing more than your time and a little ingenuity. As far as making you ‘searchable’ platforms like Blogger or YouTube may well prove more effective than your current dot-com, they will certainly provide a greater chance of interested people stumbling across your web presence.

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