Wednesday 30 April 2008

Being a good GURU!

If you're sensitive to anything that may appear to be shameless self-promotion then now might be a good time to look away! Not that I think I'm blowing my own e-trumpet; this is more a case of self-as-an-illustration!

I YouTube. A lot. As a result I made the UK YouTube Partner programme when they opened it up for applications earlier this year. (For me the perk was not the slight chance I might make money from my videos but the fact I can upload banners to my YouTube profile!) I am also a Guru! YouTube let's you select a title that you think fits your content. (Mine doesn't really qualify me from Comedian or Musician, and Guru sounded more exciting than Director!)

For the last week I've been in the 'Most Viewed (Today) - Gurus' chart. It's a global top 100. Why? Well it's not that my videos are gaining thousands of views. They're hitting 50 - 100 in the first two or three days. It's because I've posted a video every day for at least the last seven days. I'm witnessing the triumph of quantity over quality!

So that's today's lesson. Sometimes making videos is better than making a good video. It does depend on your objectives but making the 'charts' is one way to gain profile and attract new audiences. And if that appeals to you I suggest you get uploading!

Tuesday 29 April 2008

Let's hear it for encouragement!

I can't remember the exact words but they were enough to make me kick my apathy and post again. So my thanks to James. If you appreciate him spurring me back into action why not drop by and let him know. For James has succeeded where Stephen Fry failed!

I watched Fry's programme about the Gutenberg press on the BBC iPlayer (what a fantastic piece of technology - the iPlayer that is!). As I was sitting there I knew I should be blogging about it, especially when one of his interviewees drew the comparison between the advent of moveable type and the dawn of the internet age. I didn't. Perhaps because I was holding an MSN conversation about the programme with a friend who was simultaneously utilising the iPlayer. (You can co-ordinate tea breaks and everything!). The iPlayer's only obvious drawback is shows expire after 7 days. But to cover that eventuality God invented YouTube! TOS violations permitting, most good TV can be found on there. I checked and, sure enough, I'm able to present you with part 1 of 6 of that fascinating documentary. Just don't tell the BBC!