I've been a new Mini owner for six years - a relationship that I can trace back to a pop-up add on the SkyNews site. From the beginning Mini's advertising design and ingenuity has been a major attraction. Funny then, that having just decided to buy back into the brand I should receive the most unique piece of direct mail ever.
Email can do many things, but it can't send you an unfortgettable ping-pong paddle!
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