Who are you?

It seems like an obvious question but can you give it a simple answer? Your answer my give your name, it might describe your job function or even some of your traits or characteristics. Now refine the question, putting it in the context of who you are when you type a blog or film yourself for YouTube - or whatever your favorite new media interaction is.

Are you real? Believable? Because your credibility here won't come from your name, and probably not from your job function, it'll come from you. (If you reading this and you are a genuine household name that last statement doesn't apply!) You need to know who you are so you can show people who you are. Be yourself. Don't act. The internet chews up and spits out frauds much like God promises to do with the lukewarm!

Conclusion: unreal, lukewarm new media is as attractive as vomit.