Thursday, 11 June 2009


Those new to online video might be forgiven for thinking this vlog is nothing more than the fanciful ramblings of a sadly deluded individual. But they would be wrong. I've watched Peter's story unfold, from his 'First Try' video and the ensuing media storm that surrounded him. His story is truly inspirational. It also teaches us an important lesson about social media.

People are only too old to engage with social media if they think they are too old.

It is a mistake to assume all new technology based communication is automatically the exclusive presereve of the hip and the young. Peter also stands as a fantastic case study of how starting with what you can do can open doors to unimaginable opportunities. He says his viewing figures are going down but I'll contend that his influence continues to rise. And yet some of you reading this are already making a list of reasons why it worked for him and wouldn't work for you. Why not stop making that list and make a YouTube video instead!

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