Bing!

‘Bing’ just opened itself a window as I launched Internet Explorer. Rather than click the ‘x’ in disgust I decided to put it to the ultimate test, what would under other circumstances be called ‘Googling oneself’! ‘Binging’ doesn’t sound too healthy when used in that context so I’ll refrain from attempting to coin a phrase. I typed in ‘Matt Hellyer’ and hit the magnifying glass. The ‘real me’ took the top four places and six out of the top ten, the first page of results.

What were those searchable online references to my good self? First was my Myspace profile page, even thought this lays mostly dormant these days. Next was a YouTube video on my talk74 channel, one that wouldn’t make my top ten most viewed. Novi Most, the charity I work with, took third place with their Bosnian website and my talk74 channel page took fourth. My previous employer’s dot com came in seventh and rounding off the page was a published comment from the Times Online.

Search is one of the most powerful drivers of internet traffic. Twitter, and similar services, are boosting the power of recommendation to generate interest but anyone wanting to be found online should still be bothered about search. So am I happy with Bing’s performance? In truth it doesn’t tell me too much. My experiment was flawed in that I searched for my name; only people who already know me can do that. To be truly discoverable online I need to turn up in results to searches for things people are actually looking for!

ICE - it's why we're here

My YouTube video about ICE!

Being 'thematthellyer'

So, to my knowledge, there are no embarassing baby photos of me on Facebook - although doubtless that's just a matter of time. You can find evidence of my work at here. I also owe a lot to the guys at Vivid Broadcast for the opportunities they contiue to give me. And finally, my contribution to the pure art form that is online video can be found on YouTube.

This is 'One Year On The Tube' - my obviously titled compilation-celebration!