Showing posts with label online video. Show all posts
Showing posts with label online video. Show all posts

Thursday, 7 May 2009

If only iPlayer...

A couple of weeks back I got hold of a copy of the UK launch edition of WIRED magazine. It’s pretty much all read now. If you’ve seen the cover you might have noticed the words: how the iPlayer saved the BBC. The iPlayer is a genius piece of technology and a largely redundant one for us. We were near enough addicted before we left the UK, by which I mean we were using the site daily. But you can’t access the same content overseas, certainly not the TV shows we were watching in the UK.

The internet can ease the separation felt in moving country in so many ways. So many things are in the same place as they’ve always been. But being locked out of the best bits of the BBC’s greatest invention so far this century really is by far the biggest fly in the anointment. Dare I say, I’d happily pay a subscription to have full access from over here, but I imagine the rights issues would be cited as an obstacle to this. But were it possible, wouldn’t this simple development turn it into a world beating online video destination? It may even lay the ground work for the BBC’s survival when charging a television licence fee become untenable.

Perhaps the truth is the money men – or women – don’t want the truly world-wide potential of the world-wide-web to be exploited. Territorial divides – the discriminating monopolies of media – make them too much money. In my experience everything hosted by American networks flashes up ‘only available in the US’ signs when accessed from Europe. Even YouTube is becoming increasingly territorially discriminatory. But what better way to combat piracy than to make legitimate material accessible. iTunes did it. Admittedly it didn’t stop music piracy but it does give honest people the chance to do the right thing. I am, however, also a realist so I won’t be holding my breath on this one!

Saturday, 1 March 2008

Stream it...

Much has been said already about Sarah Meyers' exclusive that, the now Google funded, YouTube will unveil its own live streaming functionality this year. As vague news goes this is up there with the best of them. A broad concept and ten months of 2008 in which to make good on a throw-away comment. Hardly a strategic announcement!

But, IF they do deliver will it work? What YouTube has going for it over any other streaming start-up is consistent, and high, levels of traffic. As live streaming is time specific you want to know there are going to be people around to watch what you're broadcasting. For this reason alone I see no reason my YouTube won't dominate this area of online video by the end of 2008.

Tuesday, 27 November 2007

ICE itch and the Scratch-Factor

What are people looking for online? I was talking about this with some Christian leaders the other day. One commented the church should be scratching where people are itching. Now that's nothing I hadn't heard before but the more I've thought about it the more challenging it's become.

It's too easy to think 'how can we add a little scratch-factor to what we're doing?' That misses the point. We should be asking 'where are people itching and how can we scratch that?' Thinking like this seriously challenges how we communicate.

Online video is exploding. Everyone from advertisers to amateur pop stars want to use this platform to catapult themselves into the spot light. It is a new platform, the rules are not defined, the opportunities are huge but online video is not here to bring church platforms into the spotlight. Churches need do discover how to scratch before jumping in and doing their thing.

So what's the itch? From my eighteen months of watching online video I offer this suggestion. ICE: Instruction / Conversation / Entertainment. Now in order of priority that should read ECI but as that's less memorable let's explore the ICE itch.

Instruction:
backstage / behind the scenes / making of / secrets of
diet / fitness / health
explanations / how to's / tutorials
lifestyle
reviews

Conversation:
belonging / community
challenges / discussion / opinion
personal interest
shared values

Entertainment:
celebrity gossip
comedy / fun / humour
comment / controversy / news / opinion
future / gadgets / insight / tech
games / machinima
horror / shock
movie clips / trailers
music
risqué / sex / titillation
sensation / the weird and wonderful
sport
tv shows

ICE should be our starting point if we are serious about scratching. But do we understand how our message is woven through these things? And do we have the confidence to do something new?