Saturday, 1 March 2008

Stream it...

Much has been said already about Sarah Meyers' exclusive that, the now Google funded, YouTube will unveil its own live streaming functionality this year. As vague news goes this is up there with the best of them. A broad concept and ten months of 2008 in which to make good on a throw-away comment. Hardly a strategic announcement!

But, IF they do deliver will it work? What YouTube has going for it over any other streaming start-up is consistent, and high, levels of traffic. As live streaming is time specific you want to know there are going to be people around to watch what you're broadcasting. For this reason alone I see no reason my YouTube won't dominate this area of online video by the end of 2008.

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