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Still vlogging
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We've now been weekly vlogging about our working in Bosnia and Herzegovina
for over two years, which means we've comfortably passed the one hundred
vlog ma...
7 years ago
Showing posts with label merchandise. Show all posts
Showing posts with label merchandise. Show all posts
Thursday, 4 June 2009
Creative Cravings?!
‘Creative Cravings’: really not the most compelling name I’ve come across; however, CafePress are based in the States and we are not. I was searching for UK-based company that provides a similar type of service. So, cringe-worthy name notwithstanding, we’ll give them a go. On the plus side the fact I created an online shop, designed and ordered WeDoAdventure merchandise to be delivered to our UK address all from the other side of Europe, and without any human interaction, must almost certainly be chalked up as progress! I guess wisdom says wait to confirm the quality of the finished products before starting to shout about it. So watch this space...!
Thursday, 1 November 2007
Make the music - it'll sell the T-shirts
I was part of a discussion about communication strategy earlier today when I stumbled on an analogy. I liked it, so I thought I'd document it here. We were discussing how 'church' can sell it's products and services. My thought turned the the music industry.
Band's make music. That's what makes and band a band. Bands also make t-shirts. That's where bands make their money. Fans buy t-shirts. But why?
I recently bought t-shirts with printed designs from Primark, they cost £3 each. I've bought t-shirts from gigs for as much as £20. Are the worth the extra £17? Not on the physical value - or even the design merit - of the the product. It's the association, buying into the band identity, that makes me dig deeper than I know is sensible too.
The 'church' problem is trying to sell the T-shirts. You'll never convince people they're great quality or killer designs - because they're probably not. But write some great music and put on an awesome show and the T-shirts will sell themselves.
Let's not forget to make the music. If 'church' lived the life it should in a way that showed people not only would lives be changed but people would be queuing at the merchandise table!
To understand more of where the music industry is going read this article aboutgiving music away and this one about Madonna ditching her record label - both from the Times.
Band's make music. That's what makes and band a band. Bands also make t-shirts. That's where bands make their money. Fans buy t-shirts. But why?
I recently bought t-shirts with printed designs from Primark, they cost £3 each. I've bought t-shirts from gigs for as much as £20. Are the worth the extra £17? Not on the physical value - or even the design merit - of the the product. It's the association, buying into the band identity, that makes me dig deeper than I know is sensible too.
The 'church' problem is trying to sell the T-shirts. You'll never convince people they're great quality or killer designs - because they're probably not. But write some great music and put on an awesome show and the T-shirts will sell themselves.
Let's not forget to make the music. If 'church' lived the life it should in a way that showed people not only would lives be changed but people would be queuing at the merchandise table!
To understand more of where the music industry is going read this article aboutgiving music away and this one about Madonna ditching her record label - both from the Times.
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