An almost unique web presence!

Over at our WeDoAdventure blogspot I’m blogging about life as we find it in Bosnia and Herzegovina. To my knowledge there is only one other English blogger, blogging in English, from this country. The Fraught Mummy from Brits in Bosnia also blogs on the joys and challenges of motherhood – something I know nothing about! It’s strange to think that we’re the only two English voices representing life in an entire nation. Strange it may be but it does lend a uniqueness unattainable if I were to, say, be blogging about life in Liverpool. That’s why I wasn’t particularly surprised when a co-worker told me today they’d been introduced to another English person living in Mostar who’d heard of us. I’ve noticed our blog content (and YouTube videos) show up well in relevant searches, but when they said they had mentioned ‘WeDoAdventure’ – asking if that was our slogan – I had to smile. Not only does the mighty Google machine recognise we’re here but incidents like this are an encouragement our content is captivating enough to be remembered by real people!

Why is this important to you? If you’re doing something you believe people will want to support, or buy into, blogging and online video is on way to start a conversation with them that costs you nothing more than your time and a little ingenuity. As far as making you ‘searchable’ platforms like Blogger or YouTube may well prove more effective than your current dot-com, they will certainly provide a greater chance of interested people stumbling across your web presence.

Coldplay get it!

Coldplay must be congratulated on the release of Left Right Left Right Left. Too often bands advertise ‘free’ tracks on sites like MySpace only for you either have to fill out unduly complicated web forms to assess them, or only to discover that they’re not available to you because you live in the wrong part of the world.

Coldplay steered clear of both of these pitfalls and raised the bars by giving away an album that their fans would unquestionably paid good money for. It’s a very ‘live’ live album but that’s what the band’s stadium sound is all about. Even their new, experimental sound can’t mask the fact they are all about the arm waving and the sing-a-longs.

To say I’m not complaining is an understatement. I’m really impressed. If I were the hat-wearing type this would be the point I removed it!

Kanye doesn't get it!

So a little bit of petty e-imposting has provoked Kanye West into a CAPS LOCKS rant about the puerility of Twitter. I glad to know he’s either genuinely busy or on the beach. I hate to think of successful recording artists giving up the perks of their position to become internet addicts! He has a point about Twitter: some people do Tweet rubbish about which nobody should care, although sadly some do. But he is misguided to right the platform off. Micro-blogging is a legitimate form of communication, like blogging or online video or magazines or TV shows. All of these can provide us with shocking examples of the power to publish placed in the wrong hands. Used correctly, however, all these platforms can inform, inspire and entertain.

We are becoming digital nomads, seemingly adopting and adapting to new online platforms at an increasing rate. Driven by the desire to connect with people we are less loyal to the means than we are to the end. Once my social networking world revolved around MySpace, now it is Facebook that gets the lion’s share of attention. Why? Not because I prefer it – I don’t – but purely because that’s where everybody else is. This is where Twitter wins. It is the place to see and been seen. To that end anybody serious about keeping up a credible, assessable web presence needs to be there. At least for now. Give it a year and another start up will have reached critical mass and we’ll all be headed off over there. Perhaps by then Kanye will have learnt to get in quick to stake a claim on your identity, whether you subsequently use the application or not.

If only iPlayer...

A couple of weeks back I got hold of a copy of the UK launch edition of WIRED magazine. It’s pretty much all read now. If you’ve seen the cover you might have noticed the words: how the iPlayer saved the BBC. The iPlayer is a genius piece of technology and a largely redundant one for us. We were near enough addicted before we left the UK, by which I mean we were using the site daily. But you can’t access the same content overseas, certainly not the TV shows we were watching in the UK.

The internet can ease the separation felt in moving country in so many ways. So many things are in the same place as they’ve always been. But being locked out of the best bits of the BBC’s greatest invention so far this century really is by far the biggest fly in the anointment. Dare I say, I’d happily pay a subscription to have full access from over here, but I imagine the rights issues would be cited as an obstacle to this. But were it possible, wouldn’t this simple development turn it into a world beating online video destination? It may even lay the ground work for the BBC’s survival when charging a television licence fee become untenable.

Perhaps the truth is the money men – or women – don’t want the truly world-wide potential of the world-wide-web to be exploited. Territorial divides – the discriminating monopolies of media – make them too much money. In my experience everything hosted by American networks flashes up ‘only available in the US’ signs when accessed from Europe. Even YouTube is becoming increasingly territorially discriminatory. But what better way to combat piracy than to make legitimate material accessible. iTunes did it. Admittedly it didn’t stop music piracy but it does give honest people the chance to do the right thing. I am, however, also a realist so I won’t be holding my breath on this one!

Welcome to 'The Battenberg Effect'!

A friend Facebooked me recently to suggest I revived “thebattenbergeffect”. This could, tenuously, be described as a back-handed compliment for my oft-neglected tech-blog. While choosing not to read anything into his substitution of a classic English tea-time cake for, arguably, the inventor of modern mass media, I am going to revive ‘thegutenbergeffect’ with immediate effect.

My situation has changed since I last posted. I was a cog in the wheel of the media/marketing/communications machine of a mid-sized UK-based church/charity. Some of my posts where definitely informed by the experiences and insights of that environment. Now I am a self-supporting charity worker with a UK-based organisation, living and working in Bosnia and Herzegovina. It brings a fresh set of perspective to the challenges facing charities in using new media.

The continuity between the two is my personal engagement in new media, particularly online video. As I post this I have 325 video on my talk74 YouTube channel – the most active of the four channels I post on. I’ve lost count of how many videos I’ve actually made for these and a number of other channels. While I am by no means e-famous I was amused, and perhaps a little flattered, that when UK YouTube spotlighted just one video about St George’s Day just over a week ago it was the one I made last year.

Living overseas means a greater reliance on digital media to stay connected with friends, family and financial supporters. So getting it right is not an academic exercise, it really matters. As corporate old media muscles in on the new media party and people become increasingly cynical about the authenticity of online communication there a need to keep communicating with honesty and integrity, along with generous helping of ingenuity...and perhaps a slice of Battenberg!

Invites and early adoption

It's nice to be wanted and it seems that I'm wanted as a vlogger! I'm typing this listening to a video called 'The History of Vloggerheads'. The bald, bespectacled gentleman telling the story is, of course, Renetto. Yes, Renetto - the once self-proclaimed 'King of YouTube'! But I'm not on YouTube (well, I am on a seperate tab, but that's not the point).

Renetto invited me and now I'm vlogger #60 on Vloggerheads. That's all I'll say about it right now, partly because I only logged in for the first time tonight and I've yet to have anything significant to report. The other reason being I may well have said too much already!

So watch this space. It's exciting to be part of something I've been waiting for...well, I guess I've been waiting ever since Renetto started intimating that if YouTube wasn't going to change to prioritise vlogging then something else would need to happen. This may be it. But I don't think I'll be leaving YouTube any time soon!

Adsense - makes sense?

Isn't monetizing the holy grail of online activity? Maybe not to those addicted to online gaming, but large numbers of the blogging and vlogging community would auction their mothers if they thought it'd make them a quick buck. Since we're becoming increasingly resigned to the fact Hollywood won't come calling just because we post an online video we must take what encouragement we can for our 'art'!

To our rescue rides Adsense - at least that's how Google sells it. You can run Adsense ads on your blogs (although I'm not drawing you're attention to them!) and they are the basis of the YouTube Partner Programme.

Listen to 'senior' YouTubers play down their earning power and you'd think that mere mortals would be lucky to make a dime. I certainly didn't expect Google to contact me about my Adsense account. But they have. Naturally I'm going to discrete about the details - Google prefers it that way. I am, however, pleasantly surprised. Never again will I begrudge the few seconds it takes to monetize a videos on YouTube!