Wednesday, 14 November 2007

Content ot Context?

I heard someone say - and I wish I could remember who - 'context is king' in our age of digital distribution. Perhaps. But 'content' hasn't given up its crown completely. New media provide a vehicle and a place to say something but you still need something to say.

'Embracing the new world of new media' is my tag on this blog. This new world only exists because there are 'real world' thoughts and ideas to be communicated. New Media advances are not an end in themself - not in my book anyway. They may give you a 'context' to talk in but if you have nothing to say you'll quickly find youself out of context.

So do something. This is your content. And then you just might find people listening.

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