Saturday, 10 November 2007

My Magic Phone

The Apple iPhone launched in the UK last night. My wife went down to the local O2 store at 6.02 hoping to collect some promised freebies. They hadn't arrived. Yes they had the iPhone but even the enthusiastic sales assistant couldn't convince her to be excited about it. Her impression was it is big (not in a good way) - and there were no freebies!

Which brings me to my point. Earlier this week I watched some videos from Google. One asked a bunch of young school children what their 'magic phone' would do. There answers were interesting but very different to mine. My 'magic phone' would make and receive calls, surf the internet and show video. Nothing different there. But here's the difference: it would have no usage limits and the phone would cost me nothing. No buying an expensive handset and no monthly payments.

How do you monetise a service like that? I have few ideas but let's not let reality get in the way of a good idea. Just think about how popular it could be!

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